# Missed Call Cost Calculator for Service Trades | OpsLight

Canonical: https://opslight.app/calculator/missed-calls/

> Calculate exactly how much money your service trade business loses every year to missed calls. Based on industry data: two missed calls per week equals roughly $50,000 in annual lost revenue.

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# What missed calls cost you.

Per industry data, two missed calls per week translates to roughly $50,000 a year in lost revenue, and 67% of callers hang up rather than leave a voicemail. Your number depends on your trade, your call volume, and your average ticket. Plug in real numbers to see yours.

Your trade

Calls / texts / forms you receive per week
25

Percent that go to voicemail or unanswered
12%

Close rate on calls that DO get answered
45%

Average ticket size
$8,400

You're losing

$58,968

per year, on calls that never converted

Calls missed per week **3**

Calls missed per year **156**

Jobs lost (at your close rate) **70**

Average ticket **$8,400**

OpsLight cost (year 1, install + retainer) **$9,300**

Net first-year recovery **$49,668**

[Book a walkthrough](https://opslight.app/contact/)
[Or describe your scenario to the AI assistant](https://opslight.app/scenario/)

**Industry data source:** Two missed calls per week ≈ $50K/yr in lost revenue (SkipCalls operator survey). 67% of callers hang up rather than leave a voicemail (Perceptionist). Default close rate of 45% reflects mid-range industry benchmarks for booked-call-to-job conversion across plumbing, HVAC, and painting. Average ticket defaults reflect typical trade-by-trade ranges from contractor-industry data. Adjust to your actual.

How OpsLight gets your missed-call number to zero

## The mechanics behind the number above.

### 1. Every voicemail gets transcribed and classified within seconds

The Twilio number you already use forwards voicemails to OpsLight. Claude reads the transcript, identifies the property/customer/scope, and writes a structured row to your Sheet. Urgent calls (emergency keywords) trigger an SMS to your on-call tech within 90 seconds. Non-urgent calls land in your morning Game Plan.

### 2. The auto-reply goes out before the customer hangs up looking at three other tabs

Within 60 seconds of a form submission or voicemail, a personalized auto-reply lands in the customer's inbox or SMS thread, in your voice, with their address back to them, with a callback expectation set. Industry studies show 67% of callers who hit voicemail keep dialing the next contractor on the list. Your auto-reply stops that dial-the-next-guy reflex.

### 3. Nothing falls through the Friday-afternoon gap

The classic missed-call pattern: a 4:45pm Friday call lands in voicemail, the contractor goes home, the customer has booked someone else by Saturday morning. OpsLight doesn't sleep. The transcript, the classification, the auto-reply, and the next-step recommendation all land regardless of what time the call came in.

### 4. Your guys don't have to install an app to make this work

The reason most operations platforms fail in service trades is "app mutiny": the crew won't adopt the tool. OpsLight is channel-based: your tech gets an SMS, your customer gets an SMS or email, you get a Game Plan. Nobody downloads anything. Nobody logs in. Nothing to forget.

What's estimate, what's real

OpsLight doesn't claim to catch *every* missed call. Some calls were never going to convert: wrong-number, tire-kicker, out-of-area. The realistic number we see in early pilots is a 60-80% recovery of the missed-call revenue you're currently leaking. The number in the calculator above is the upper bound on what's at stake. The OpsLight cost line is real.

## Ready to put a number against your missed-call problem?

20 minutes on a call. We'll wire up a sandbox configured for your trade and walk through the actual mechanics of how OpsLight catches calls you're currently missing.

[Book a walkthrough](https://opslight.app/contact/)