ROI calculator
What missed calls actually cost you.
Per industry data, two missed calls per week translates to roughly $50,000 a year in lost revenue, and 67% of callers hang up rather than leave a voicemail. Your number depends on your trade, your call volume, and your average ticket. Plug in real numbers to see yours.
You're losing
$58,968
per year — on calls that never converted
Industry data source: Two missed calls per week ≈ $50K/yr in lost revenue (SkipCalls operator survey). 67% of callers hang up rather than leave a voicemail (Perceptionist). Default close rate of 45% reflects mid-range industry benchmarks for booked-call-to-job conversion across plumbing, HVAC, and painting. Average ticket defaults reflect typical trade-by-trade ranges from contractor-industry data; adjust to your actual.
How OpsLight gets your missed-call number to zero
The mechanics behind the number above.
1. Every voicemail gets transcribed and classified within seconds
The Twilio number you already use forwards voicemails to OpsLight. Claude reads the transcript, identifies the property/customer/scope, and writes a structured row to your Sheet. Urgent calls (emergency keywords) trigger an SMS to your on-call tech within 90 seconds. Non-urgent calls land in your morning Game Plan.
2. The auto-reply goes out before the customer hangs up looking at three other tabs
Within 60 seconds of a form submission or voicemail, a personalized auto-reply lands in the customer's inbox or SMS thread — in your voice, with their address back to them, with a callback expectation set. Industry studies show 67% of callers who hit voicemail keep dialing the next contractor on the list. Your auto-reply stops that dial-the-next-guy reflex.
3. Nothing falls through the Friday-afternoon gap
The classic missed-call pattern: a 4:45pm Friday call lands in voicemail, the contractor goes home, the customer has booked someone else by Saturday morning. OpsLight doesn't sleep. The transcript, the classification, the auto-reply, and the next-step recommendation all land regardless of what time the call came in.
4. Your guys don't have to install an app to make this work
The reason most operations platforms fail in service trades is "app mutiny" — the crew won't adopt the tool. OpsLight is channel-based: your tech gets an SMS, your customer gets an SMS or email, you get a Game Plan. Nobody downloads anything. Nobody logs in. Nothing to forget.
The honest math
OpsLight doesn't claim to catch every missed call. Some calls were never going to convert — wrong-number, tire-kicker, out-of-area. The realistic number we see in early pilots is a 60-80% recovery of the missed-call revenue you're currently leaking. The number in the calculator above is the upper bound on what's at stake; the OpsLight cost line is real.
Ready to put a number against your missed-call problem?
20 minutes on a call. We'll wire up a sandbox configured for your trade and walk through the actual mechanics of how OpsLight catches calls you're currently missing.
Book a walkthrough